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“I don’t sell plant-based, I sell delicious looking and tasting food that just happens to be plant-based.”
– Dan Henroid, University of California San Francisco Medical Center
Dan Henroid knows that his competition is fierce. Just steps away from his University of California San Francisco Medical Center campus are dozens of eateries that the hospital’s staff and visitors could patronize.
In order to stay on-trend and maintain their customer base, UCSF introduced plant-forward menu concepts, reducing animal proteins and increasing plant proteins. Being a savvy marketer, Dan, UCSF’s… Read More
Type: Blog
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