Introduction to securing leadership support
September 5, 2024
Introduction to securing leadership support
1–2 pm ET (10–11 am PT)
Sustainability programs that align with organizational priorities will gain senior leadership’s support and lead to long-term success. Most top-performing health organizations have an executive-level champion at the top of their sustainability reporting structure. This brings credibility and authority to a sustainability program, setting a tone from the top that this work is essential, and so is resourcing it. Acquiring leadership support can sometimes be a tall order.
This session prepared attendees to make a pitch to executive leadership by focusing on which channels of appeal and communication skills can help advance sustainability beyond awareness to action with this critical audience. Facilitators guided participants through an interactive exercise to practice using these methods and provided space to exchange ideas and experiences in navigating barriers in securing leadership support.
Key takeaways included:
- How to consider two over-arching channels of appeal for acquiring executive leadership support: mission alignment and operational benefits.
- Applying new mission alignment strategies to secure leadership’s support through health and equity, peer competition and industry landscape, and/or innovation.
- Learning strategies for gaining leadership support through operational benefits such as cost savings and resource efficiencies, regulatory compliance and risk management, staffing, and resilience.
- Replicating tactics for moving leadership through awareness, desire for change, and action, including tips for when you get stuck.
---
This on-demand session is part of the Accelerating Health Care Sustainability series. Viewing it and taking a short quiz qualifies as one of four required sessions to receive the Sustainability Program Fundamentals Certificate of Completion.

Julie Moyle
Job Title
Sustainability Strategy Manager
Organization
Practice Greenhealth
As an OR nurse, environmental sustainability for Julie is simply patient care on a bigger scale, beyond the four walls of the hospital. Caring for the environment is caring for people, and advocacy is a fulfillment of her professional oath. She specializes in clinician engagement, Greening the OR, and transportation best practices.

Gwyneth Jones
Job Title
Associate Director, Sustainability Solutions
Organization
Practice Greenhealth
Gwyneth is a seasoned management professional with over 20 years of experience in public health, hospital administration, and higher education. She recently joined Practice Greenhealth after nine years as a director of professional operations at Boston Medical Center. She also worked in the Center for Clinical Effectiveness at Brigham and Women’s Hospital, the Department of Health Policy and Management at Harvard School of Public Health, and for the procurement departments of Yale University and Harvard University. She has extensive experience with change management, communications, metrics development and reporting, collaborating with strategic sourcing teams, and implementing new policies and procedures across complex organizational structures.
Join Practice Greenhealth
Practice Greenhealth is the health care sector’s go-to source for information, tools, data, resources, and expert technical support on sustainability initiatives that help hospitals and health systems meet their health, financial, and community goals.