Introduction to securing leadership support

Sustainability programs that align with organizational priorities will gain senior leadership’s support and lead to long-term success. The vast majority of top-performing health organizations have an executive-level champion at the top of their sustainability reporting structure. This brings credibility and authority to a sustainability program, setting a tone from the top that this work is important, and so is resourcing it. Acquiring leadership support can sometimes be a tall order. Join this session to learn how to prepare a pitch to executive leadership and which channels of appeal and communication skills can help advance sustainability beyond awareness to action with this critical audience.

Key takeaways:

• Consider two over-arching channels of appeal for acquiring executive leadership support: mission alignment and operational benefits.
• Apply new mission alignment strategies to secure leadership’s support through health and equity, peer competition and industry landscape, and/or innovation.
• Learn strategies for gaining leadership support through operational benefits such as cost savings and resource efficiencies, regulatory compliance and risk management, staffing, and resilience.
• Replicate tactics for moving leadership through the process of awareness, desire for change, and action, including tips for when you get stuck.

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Participation in this session qualifies as one of four required sessions to receive the Sustainability Program Fundamentals Certificate of Completion. 

This event is part of the Accelerating Health Care Sustainability series. To get the most out of this series, we strongly suggest attending both the introductory session and the corresponding discussion forum during the same week. For partners who already have experience in the topic, attending the introductory session is not a prerequisite for participation in the discussion forum.