Introduction to securing leadership support
June 18, 2024
Introduction to securing leadership support
1–2 pm ET (10–11 am PT)
Sustainability programs that align with organizational priorities will gain senior leadership’s support and lead to long-term success. The vast majority of top-performing health organizations have an executive-level champion at the top of their sustainability reporting structure. This brings credibility and authority to a sustainability program, setting a tone from the top that this work is important, and so is resourcing it. Acquiring leadership support can sometimes be a tall order. Join this session to learn how to prepare a pitch to executive leadership and which channels of appeal and communication skills can help advance sustainability beyond awareness to action with this critical audience.
Key takeaways:
- Consider two over-arching channels of appeal for acquiring executive leadership support: mission alignment and operational benefits.
- Apply new mission alignment strategies to secure leadership’s support through health and equity, peer competition and industry landscape, and/or innovation.
- Learn strategies for gaining leadership support through operational benefits such as cost savings and resource efficiencies, regulatory compliance and risk management, staffing, and resilience.
- Replicate tactics for moving leadership through the process of awareness, desire for change, and action, including tips for when you get stuck.
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This event is part of the Accelerating Health Care Sustainability series. To get the most out of this series, we strongly suggest that if you attend an introductory session held early in the week, you also attend the corresponding discussion forum held later the same week. Attending the introductory session is not a prerequisite for participation in the discussion forum.
![Gwyneth Jones](/sites/default/files/2024-02/Gwyneth%20Jones%20PG%20Event%20Image.png)
Gwyneth Jones
Job Title
Associate Director, Sustainability Solutions
Organization
Practice Greenhealth
Gwyneth is a seasoned management professional with over 20 years of experience in public health, hospital administration, and higher education. She recently joined Practice Greenhealth after nine years as a director of professional operations at Boston Medical Center. She also worked in the Center for Clinical Effectiveness at Brigham and Women’s Hospital, the Department of Health Policy and Management at Harvard School of Public Health, and for the procurement departments of Yale University and Harvard University. She has extensive experience with change management, communications, metrics development and reporting, collaborating with strategic sourcing teams, and implementing new policies and procedures across complex organizational structures.
![Kristen Kaufman](/sites/default/files/2024-02/Kristen%20Kaufmen%20PG%20Event%20Image.png)
Kristen Kaufman
Job Title
Sustainability Strategy Manager
Organization
Practice Greenhealth
Kristen is a Sustainability Strategy Manager at Practice Greenhealth, where she advises hospitals and health care systems on their sustainability programs and supports place-based initiatives. Prior to Practice Greenhealth, Kristen worked in urban and institutional sustainability, most recently at Tufts University's Office of Sustainability managing zero-waste, community engagement, and environmental justice efforts. She holds a Masters of Science in environmental governance from the University of Oxford and a BA in anthropology and sustainability from Emory University.
Join Practice Greenhealth
Practice Greenhealth is the health care sector’s go-to source for information, tools, data, resources, and expert technical support on sustainability initiatives that help hospitals and health systems meet their health, financial, and community goals.