Crafting your hospital's sustainability story: Aligning commitments, narrative & impact
April 16, 2025
Crafting your hospital's sustainability story: Aligning commitments, narrative & impact
2–3 pm ET (11 am–12 pm PT)
In today’s climate, navigating the complexities of sustainability communication requires a careful balance – especially in health care. This webinar guided participants through the process of telling an impactful sustainability story that aligns with organizational mission and values. Presenters explored how to honor sustainability commitments in the current political landscape and emphasized that sustainability is not just about blue bins – it’s about meaningful change that enhances your hospital’s impact on both its community and the environment. Learn how to authentically connect sustainability efforts to your hospital’s broader goals and avoid the pitfalls of retreating from your commitments in a shifting landscape.
Keith Zakheim
Job Title
Chief Executive Officer
Organization
Antenna Group
Cathleen Witter
Job Title
EVP of Health
Organization
Antenna Group
Join Practice Greenhealth
Practice Greenhealth is the health care sector’s go-to source for information, tools, data, resources, and expert technical support on sustainability initiatives that help hospitals and health systems meet their health, financial, and community goals.
Who We Are
Practice Greenhealth is the leading sustainable health care organization, delivering environmental solutions to more than 1,500 hospitals and health systems in the United States and Canada. Partnership opportunities include hospitals, health systems, community health organizations, NGOs, nonprofits, government, academic institutions, and the health care value chain.