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{Past Event} - Green Operations Series: Engaging Employees & Marketing the Sustainable Mission

September 13, 2012 - 2:00 pm - September 13, 2012 - 3:00 pm -- Eastern Standard Time


This presentation will examine a hospital’s various stakeholder groups and identify ways to successfully communicate with each of them. It will also review common obstacles to employee engagement and discuss tactics for overcoming them to create a sustainability program which successfully engages employees.

During this presentation, we will explore the different written, electronic and interpersonal communication mechanisms used within the healthcare setting, as well as ways to externally market your sustainability efforts. Using as a baseline the programs and tools we have developed to create an effective communication strategy at Inova Health System, it will discuss the path and roadblocks to successfully implementing a communication plan within your organization. It will further discuss how to present your message and what information to share.

Participants will leave with a practical understanding of the mechanisms they can use to successfully plan and host events, communicate achievements, goals and priorities, create and grow a functional green team, ensure employees and other key stakeholders, as well as the larger community are properly educated, and encourage employee ownership of their sustainability program.


  • Identify information needs of key stakeholder groups  and understand importance of employee engagement in sustainability
  • Learn what communication methods are appropriate for each stakeholder group
  • Gain awareness of general & healthcare-specific obstacles to employee engagement and communication and discuss ways to overcome them
  • Explore the components of a successful employee engagement program and identify key success factors
  • Establish a basic engagement strategy and identify ideal starting points


Seema Wadwha, Director of Sustainability at Urban Ltd. & Sustainability Director for Inova Health System
Ms. Seema Wadhwa is the Director of Sustainability at Urban Ltd. and serves as the Sustainability Director for Inova Health System. Ms. Wadhwa consistently aligns environmental and engineering best practices with business requirements, including cultural and process change throughout the healthcare system.

Carolyn Billetdeaux, Sustainability Associate with Inova Health System
Carolyn Billetdeaux is a Sustainability Associate with Inova Health System.  Specializing in organizational behavior & communication, she has helped develop a variety of innovative stakeholder engagement strategies and sustainability education tools.

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