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{Past Event} - Business Series: Integrating Sustainability into your Business Plan: Planning Part 1

July 31, 2013 - 2:00 pm - July 31, 2013 - 3:00 pm -- Eastern Standard Time


To fully realize its benefits, sustainability must evolve beyond being a separate initiative or as an add-on to an organization’s current business model.  In this webinar series, we’ll explore how companies can integrate sustainability into three key aspects of their business planning process:  planning, implementation, and evaluation.

Benjamin Franklin once said: “By failing to plan, you’re preparing to fail.”  This first webinar will focus on what goes into the upfront work that is so important in creating a plan that will lead to desired outcomes.  


  • Clarify sustainability goals within the context of your organization’s mission, values and strategy.
  • Learn how to use a S.W.O.T. (strengths, weaknesses, opportunities, threats) analysis as a foundational planning tool.
  • Develop the best strategies for achieving your goals given your SWOT profilt.
  • Project the impacts (financial and non-financial), associated costs and potential risks of your strategies.


Richard Lawton, Founder & Principal, Triple Ethos, LLC
Richard founded Triple Ethos in 2012 after earning an MBA in Sustainability from Antioch University New England and being named a Governance Fellow with the National Association of Corporate Directors (NACD).  He currently serves on the Boards of two non-profits with mission-driven earned revenue models, and recently earned his “Applying the Principles of Servant Leadership” certification from the Greenleaf Center for Servant Leadership.

He has served in executive-level positions with Time Inc., Barnes & Noble, and Comag Marketing Group (a joint venture between Hearst and Conde Nast) where his management responsibilities included a wide range of corporate functions including sales, marketing, marketing analysis, information systems, supply chain management, human resources, and corporate communications.

Recognized by Folio magazine as “being one of the magazine industry’s top 40 influencers and innovators”, Richard led initiatives to make the retail supply chain more efficient and profitable while reducing its environmental impact.  He has presented at numerous industry conferences, published articles on improving supply chain efficiency, and served on the Magazine Publishers Association’s Environmental Task Force and Walmart’s magazine sustainability committee.

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