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{Past Event} - Business Series: Integrating Sustainability into your Business Plan Part 3: Evaluation

November 6, 2013 - 2:00 pm - November 6, 2013 - 3:00 pm -- Eastern Standard Time


To fully realize its benefits, sustainability must evolve beyond being a separate initiative or as an add-on to an organization’s current business model.  In this webinar series, we’ll explore how companies can integrate sustainability into three key phases of their business planning process:  planning, implementation, and evaluation.

This third and final webinar in the series underscores the importance of developing comprehensive evaluation criteria to be used as an iterative process, rather than one that is linear or sequential.  This is the key to being able to learn and adapt in order to keep your plan relevant and to assure its eventual success.  


  • Monitoring the quantitative and qualitative “vital signs.”
  • Avoiding “confirmation bias” and other perils on the path.
  • Resurfacing and revising key planning assumptions and forecasts.
  • Celebrate and reward successes; make mid-course corrections when warranted.


Richard Lawton, Founder & Principal, Triple Ethos, LLC
Richard founded Triple Ethos in 2012 after earning an MBA in Sustainability from Antioch University New England and being named a Governance Fellow with the National Association of Corporate Directors (NACD).  He currently serves on the Boards of two non-profits with mission-driven earned revenue models, and recently earned his “Applying the Principles of Servant Leadership” certification from the Greenleaf Center for Servant Leadership.

He has served in executive-level positions with Time Inc., Barnes & Noble, and Comag Marketing Group (a joint venture between Hearst and Conde Nast) where his management responsibilities included a wide range of corporate functions including sales, marketing, marketing analysis, information systems, supply chain management, human resources, and corporate communications.

Recognized by Folio magazine as “being one of the magazine industry’s top 40 influencers and innovators”, Richard led initiatives to make the retail supply chain more efficient and profitable while reducing its environmental impact.  He has presented at numerous industry conferences, published articles on improving supply chain efficiency, and served on the Magazine Publishers Association’s Environmental Task Force and Walmart’s magazine sustainability committee.

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