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How do you present your brand?

 

Author:  Janet Brown, Director of Facility Engagement and Outreach

A brand is a feature that identifies your good or service as distinct from those of other sellers—it tells your prospects what differentiates your offering from other, similar offerings. If you are actively implementing sustainability initiatives in your facility, are you also including this work as part of your brand definition? 

The good sustainability work that you have incorporated into your day-to-day operations is improving the health of your community, engaging your staff and inspiring everyone you touch, as well as saving your facility money.

Learn about how Practice Greenhealth members, Gundersen, Yale-New Haven Hospital, and Cleveland Clinic are incorporating sustainability as part of their organizational brand. 

These examples will show you how sustainability programming is finding its way into the complex operations of the health care setting.

http://www.healthcaredesignmagazine.com/print/article/branding-sustainability-healthcare

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