Cultivating Industry Partnerships
By Debra Lynn Ross
Direct Marketing News
The healthcare field has more than 150 publications focusing on specialty, subspecialty and other industry-specific topics. While EverGreen is the first and only focused on green procurement and sustainable environmental practices, we still needed to convince potential subscribers — healthcare executives, hospital decision makers, clinicians and supply chain management professionals — of its value proposition, lest it be regarded as just another magazine.
As we prepared to launch EverGreen, we knew that to stand out in this already crowded sector, we had to develop collaborative partnerships with organizations aligned with our target readership. Establishing these relationships would not only help EverGreen build its brand image, but create loyalty among the organizations' members.
